If your website has high search engine ranking, you will reap the benefits without a doubt. Learning seo can be a bit daunting, did you know that simple seo mistakes can actually kill your ranking.

1. Using the wrong keywords

The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using.

2. Missing title tags

Many beginners often forget to use title tags. They are important and tell search engines and visitors what your pages are about. Make sure you use different title tags for each page.

3. Over the top flash

When goggles bots crawl your website, they cannot read flash. It may look nice but it wont do you any favours. If you must use flash, make sure you also include html mark-up.

4. Link farms

A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by google. You need to spend your time getting one way links from high pr websites.

5. Keyword stuffing

The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.

6. Keyword density must stay below 5%

7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.

8. Inadequate navigation

Your sites navigation and links must be clean and unbroken. Your visitors and search engine bots must be able to find their way around your site.

9. Using only images for headers

Headers are what Google bots read first. Make sure you include your important keywords in your headers not just images.

10. Using unreliable hosting. Cheap may be good for your bank but having servers going down and pages not loading will lose you visitors and stop Google being able to properly access your site and give it high search engine ranking.

1. Keyword Research

When choosing which keywords you want high search engine ranking with you must research.

Research is vital, you must make sure the keywords you want to rank high with, pr actually used by searchers.

2. Who are your competitors?

You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.

3. Your pages titles

There are two tips for optimizing your pages titles. One is to make sure each page has a different title.

Second tip is to make sure you include your main keyword in the title. Don't keyword spam though, your titles must make sense and flow.

4. Meta tags

You should only use keyword meta tags if you fully understand them. If you get it wrong you could harm your ranking.

5. use headings

Having your keywords included in the headers h2 and h1, will tell googles spiders that what is in these headers, are important.

6. Content must always be fresh. Duplicate content is a big no no.

7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.

8. Having a site map will help to get more of your pages indexed.

9. Make sure your title and alt tags have a description.

10. Update your website often. Google loves fresh content, don't let your website become stale.

Seo can be very complex, but it is very rewarding once you get the hang of it. I write many articles on seo for beginners. Don't let search engine optimization blow your mind. Start with the basics and work from there.

If you are new to all this Internet malarkey, you would of probably heard the term 'seo' knocking about. Let me help you out a little and fill you in.

Seo is the short term used for search engine optimization.

It is a process that is done to make sure website pages are optimized for google and other search engines.

Why seo is needed?

Whether your website is a personal site or a business site, one thing you need is visitors.

There are many ways you can get traffic and they are all equally effective but the best things in life are free and if you learn seo and implement it, your traffic will be free.

Organic traffic from search engines comes when you rank high, naturally, on search engines for various keywords.

This is one of the main types of traffic you want to be chasing.

It is a fact that the majority of searches who use google, only click on listings that appear above the fold. With this in mind your goal should be to appear in the top 3 search results.

Where should a beginner start?

I am going to write articles for beginners. I wont use big overstated terms and i will take it slow.

Despite it's first impressions, seo is not rocket science, but it does take some hard work.

My advice as you take this journey is to persevere.

Things you need

A website to play with

Patience

Tons of coffee lol

Right, that is the basic low down on search engine optimization. Now to to get you started on how to get high search engine ranking.

In my last post we looked at search engine optimization or seo for short.

Which is best for your Internet marketing campaign? Seo or AdWords?

The answer is a simple one........ Both!

What is Google AdWords?

It is a pay per click program that gets you fast traffic.

1. Join google AdWords for free.

2. Set your daily budget. This can be as little as £1 per day.



3. Build your keywords list

4. Write your ads and your away.



Why you should use both google AdWords and seo

Optimizing your website for search engines will bring you free organic traffic.

AdWords will bring you fast quality traffic.

Using search engine optimization and google AdWords, will get you the best of both worlds.

But isn't Google AdWords expensive?

To the majority of beginners, AdWords is an expensive learning curve. However, if you use it correctly, the ROI is significant.

I wont go into AdWords too much in this post. But one thing i will say is that seo can lower the price you pay for AdWords!

If you are a beginner to the Internet marketing world and did not know which to use, AdWords or seo? Then take my advice...do both.

In my next article i will create a post just for all you AdWords beginners.

search engine optimization or seo for short, is the process used to optimize your website for the search engines.

If you have an online business then you will benefit greatly from having a seo friendly website.

You may have your own ways of getting traffic, but organic free traffic is always a bonus.

Having your site rank high for certain keywords will bring you FREE quality traffic.

How to search engine optimize your website

1. Choose your keywords

Decide the keywords you want to gain high search engine ranking with. Don't forget to include some long tail ones.

2. Your URL

Not vital but include keywords in your URL if your site is not branded

3. Content

You may of heard some say that "content is king". Although it is important, it is not the only thing search engines look at when deciding your rank.

Your content has to be liked by both your visitors and search engines.

Keyword density in your content needs to be below 5% ideally. Too much or too little will kill your ranking.

4. Links

The best links are the ones that are one way and keyword anchored.

If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.

Those are the 4 main search engine optimization tasks that will improve your sites ranking.

If you would like me to do a free seo report on your website, get in touch.